Why Personalized Imagery Sets Today's Bridal Trends Apart
The day of your wedding is unique for you and your partner and should be a celebration of your love story. This day is also the source of memories that are supposed to warm your heart for years into the future, so you are free to mold it to your liking.
The role of personalized items, such as invitations, decorations, favors, etc., is to set the mood and make the day special. You use them to add a personal touch to the celebration. In this guide, we’ll have a look at the items that offer the most potential for customization using personalized imagery, so if you’re looking for inspiration, stay tuned until the end.
Custom Wedding Invitations and Stationery
Even though over 30% of couples prefer online invitations, around 40% prefer to play it safe and send paper and paperless summons. That’s because many guests, especially on the older side, still like to receive a real-life invitation in the mail.
The good news is that both are customizable!
Paper invitations are more expensive than online ones since you have to consider the cost of paper, printing, enclosures, additional decorations (like foil stamping, embossing, seals, and so on), and postage.
Customizations usually add to the cost, but it’s worth it if you’re going for a personal touch. You can include photos of moments you both cherish, design elements that have significance for your love story, and so on.
For instance, modern couples prefer die-cut wedding stationery that includes fun shapes and custom elements that align with the theme of the wedding.
If you’re artistically inclined and have the time, you can turn wedding invitation-making into a DIY project. Nowadays, there are lots of affordable and easy-to-use design tools that let you put together the concept. Once every detail is set, look for a reliable printing service to turn your dream invitations into reality.
However, keep in mind that invitations also serve a very practical purpose: to inform people of your upcoming nuptials. So don’t forget to include your names, wedding date, venue location, and other details.
Extra tip: If you don’t want to load the invitation with too much text, include a QR code guests can scan to go to your wedding page or website. Here, you can add any extra information and keep people up to date with any changes. You can even add an online RSVP form to make it easier to gather the replies.
Personalized Wedding Website and Digital Content
A wedding website or a social media page for your wedding is almost a necessity nowadays. These digital tools keep your guests up to date with everything about the wedding (dates, venue, recommended attire, preferred gifts, and so on) and free up your time from having to reply to several hundred emails and phone calls every week.
The best part, though? You have total creative freedom! Due to website-building platforms and easy-to-use tools like photo editors, you can go wild with the personalization and include all the elements you want.
Say you have a beautiful picture of you two on vacation, but the background is too busy, or someone photo-bombed you. You can’t put that photo on your website without removing the background, but you’re not that skilled with photo editing tools.
Should you pay someone to do it for you? The answer is no. With the right tool, you can easily remove the background online in a few seconds without even having to learn what a crop tool is. The same applies to fixing lighting or adjusting basic settings like contrast or color vibrancy.
For the website, social media page, or other wedding-themed digital materials, there are numerous pre-defined templates that you can customize to your liking. These make it easy to create a polished and professional online space for your wedding.
After the wedding, you can use the same page(s) to share photos and show your appreciation to guests.
Themed Wedding Decor and Signage
Many brides want to feel like a princess or a queen during their wedding. It’s only natural, given the personal importance of the moment.
But it takes more than a puffy dress and a tiara to feel like royalty. You also need to create a royal atmosphere. And what’s more royal or noble-like than adding a family crest or coat of arms (you can design your own) on your wedding signage? Monogrammed signage is also a nice way of taking things up a notch.
You can add any of these elements (alone or as a combination) to your welcome sign, the table arrangement cards, even the invitations. Pair these little indulgences to your taste with accessories that add a personal touch, like your grandmother’s pearl necklace or your father’s cufflinks.
The personalized imagery and accessories will make your wedding feel more authentic to yourself and the guests (especially those who know you well). It’s also a way to break free from pre-established traditional themes, such as black & white or vintage-inspired. They can be fun if this is what you want, but they don’t leave much room for personalization.
Personalized Photo and Video Montages
Presenting guests with a photo and/or video montage is not new, but it has become increasingly popular with modern couples. It’s a great way to share the story of your relationship and fill some time at the wedding reception while you and your new spouse are taking a breather.
It’s also a sweet moment during the wedding that allows the guests to know you better. Plus, it can be a great bonding moment with friends and family who will help you put together the montage. After all, even if it’s about your love story, the people closest to you are a big part of it.
To keep things on theme, choose photos and videos that match the general vibe of the wedding. If you want an elegant, classy celebration, it may be best not to include images or videos from that time when you got drunk and had fun on the beach until sunrise.
Photo Booth Backdrops, Props, and Games
Your guests also need entertainment. They’re at the wedding for your sake, but you can’t take care of everyone all at once. Sure, they are adults who know how to communicate and enjoy themselves in social settings, but it doesn’t hurt to give them some toys to ignite the fun.
Photo booths are crazy popular nowadays, especially the ones that come with props (signs, hats, glasses, and so on). People love to take funny photos (to post on their social media, of course), so most of your guests will jump at the occasion.
This is also a great chance to sneak in some personalized imagery. Use a photo of yourselves for the backdrop so you won’t be excluded from any pictures taken at your wedding. This cute gimmick will produce tons of fun pictures and memories for everyone.
For any kids at the wedding, offer age-appropriate toys and entertainment (like coloring books, blocks, and more) and create an area where they can play unbothered without being out of sight from their parents.
Adults want to play games as well, so set up table games like Mad Libs or trivia (customized with questions about the happy couple, of course).
The Importance of Personalized Imagery at Your Wedding
The time period between the moment you answer your partner’s proposal with “I will” and the moment you both say a resounding “I do!” in front of the officiant is filled with plans, hopes, stress, and a few reality checks.
Plus, the big day is in a category of its own when it comes to stress and problem-solving. So, there will be times when you may want to forget everything and everyone and just elope.
Of course, there’s nothing wrong with eloping. Lots of couples have done it, and many more will. However, if you want to create a ceremony filled with beautiful and endearing moments that you can look back on when you’ve matured as a couple, the best option is to find a way to design a wedding that feels authentic to your values.
This is why personalization, especially the visual kind, is so important. Personalized imagery, like invitations, themes, special moments in the wedding, even digital content, make it into the photo and video memories of this wonderful day.
Wedding photographers love focusing on these little details that make a wedding unique. Your rings (which can also be personalized), the flowers at the reception venue, the bouquet, the welcome signs, and other small but thoughtful tidbits are expressions of your personality as a couple, so they matter.
Years later, when you browse the wedding album, these are the photos that will spark the strongest emotions. You’ll remember the work that went behind all of these elements and the reason why you wanted to include them.
Wrap Up
Personalized imagery is an easy way to customize the wedding and turn it into a celebration of the main characters: the bride and groom. With the right tools and a bit of time on your hands, you can personalize every aspect of the wedding, from stationery to digital content to fun activities at the party.